Writing for the web or web copywriting is one of the most important processes for ecom SEO. From product descriptions to user guides and category pages copy, good copywriting can keep users engaged and lead them to some form of action.
Keyword Research
A Keyword Research (with a good technical audit) is the starting point of a SEO Project. This analysis can help your business define what are the keywords relevant to your products and brand. Understand what search terms users type in search engines to find your store.
Site Information Architecture & SEO
We shouldn’t have to sell IA, but we need people to understand its importance and the importance of it being done correctly. - Abby Covert
Easy and simple user navigation is one of the most important aspects of any website. This analysis not only helps development (defining urls, routes, canonicals, types of pages), it also can help to guide content creation and on page SEO. User navigation is the map a user takes to find information they are seeking.
Web Analytics & Reporting
Copywriting is a science. Using web analytics and SEO reporting tools, you can track performance of your website pages and identify new opportunities for content creation.
